Joe Vitale, our expert marketing and publicity columnist, and the
author of
"Cyberwriting:
How to Promote Your Product or Service Online (Without Being Flamed) has
advice for a new business owner who isn't quite sure how to get
customers.
Dear Joe:
I recently took my "hobby" and went "professional"
as a home interior decorator. I don't have much formal training, but people
tell me I am quite good at it. Now, how do I get customers? I'm really scared
I am going to fail. Help!
Joe's Answer: Big question! I say practice all
the guerrilla marketing you can. Do everything from blanket the world with
your business cards, to having a website, to issuing news releases, to telling
family, friends, and neighbors of your service, to being a little more outrageous
and holding contests.
Maybe consider issuing the "Top 10 Best Homes" in areas near you.
You'll become the expert on judging interiors, and your surveys will give
you reasons to get news. Think big and bold, and always believe in
yourself.
Books available by Joe Vitale:
There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business
Success by Joe Vitale.
To
order click here.
Cyberwriting: How to Promote Your Product or Service Online (Without
Being Flamed) by Joe Vitale.
To
order click here.
AMA Complete Guide to Small Business Advertising by Joe Vitale.
To
order click here.
The Seven Lost Secrets of Success by Joe Vitale.
To
order click here.
About the Author: Joe Vitale is a Houston based
independent marketing specialist who uses strategic publicity to make people
rich and famous.
He is the author of eight books, including "There's a Customer Born
Every Minute: P.T. Barnum's Secrets to Business Success" and "CyberWriting:
How to Promote Your Product or Service Online (without being flamed)" (both
published by AMACOM and carried by
http://www.amazon.com).
He has a new audiotape program titled "The 10 Best Time-Tested Ideas
for Starting, Expanding and Getting Rich in Your Own Business," to be released
by Nightingale-Conant in April, 1999.
His web site is at
http://www.mrfire.com. Phone is (281)
999-1110. FAX is (281) 999-1313. You can also reach Joe by sending e-mail
to joe@mrfire.com. |
